Case studies.

Check out how we’ve helped our clients grow their brand and business through their social channels.

We can help you too.

Individual service

Social media management service only

Real Estate Institute of Australia

Client
Real Estate Institute of Australia
industry
Professional Body
Timeframe
12 months
Investment
$850 p/m

The national voice for Australia’s real estate industry. REIA provides real estate customers and agencies with a credible source of knowledge and considered opinion about residential sales and rental property markets, through our sought-after business commentary and high-quality research reports.

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Prior to our work
12 months after our work
Followers.
total growth
858  
1,638  
0
500
1,000
1,500
2,000
62%
Profile visitors.
per month, compared to 12 months prior
331  
732  
0
200
400
600
800
75%
Website clicks.
per month, compared to 12 months prior
8  
19  
0
5
10
15
20
81%
Total reach.
per month, compared to 12 months prior
2,893
 
167,759  
0
50,000
100,000
150,000
200,000
193%
Prior to our work
12 months after our work
Total likes.
total growth
3,675  
3,831  
0
1,000
2,000
3,000
4,000
4%
Profile visits.
per month, compared to 3 months prior
291  
1,004  
0
400
600
800
1,000
1,200
110%
Page impressions.
per month, compared to 3 months prior
 
34,200
590,900  
0
150,000
300,000
450,000
600,000
178%
Total engaged.
per month, compared to 3 months prior
1,047  
1,900  
0
500
1000
1500
2000
58%
Prior to our work
3 months after our work
The Problem.

Weren't posting consistently on social media.

Minimal engagement on posts and a lack of cohesive branding.

Our Solution.

We refreshed their social media graphics and aesthetics to be cohesive with their branding.

Implemented an effective and consistent strategy to provide their audience with relevant and genuine content. This also included paid advertising campaigns.

Team brand shoot + topical campaign video productions.

packaged service

Social media management & paid advertising services combined

The Property Stylists

Client
The Property Stylists
industry
Styling & Staging
Timeframe
9 months
social package
$650 p/m
Paid advertising
$350 p/m

The Property Stylists are a well-established business in Canberra as one of the first local styling companies.

Their goal was to increase improve the quality and grow online presence.

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Prior to our work
12 months after our work
Followers.
total growth
1,393  
1,507  
0
500
1,000
1,500
2,000
7%
Profile visitors.
per month, compared to 9 months prior
7  
115  
0
30
60
90
120
177%
Website clicks.
per month, compared to 9 months prior
 
0
10  
0
3
6
9
12
100%
Total reach.
per month, compared to 9 months prior
 
44
3,549  
0
1,000
2,000
3,000
4,000
195%
Prior to our work
12 months after our work
Total likes.
total growth
827  
843  
0
250
500
750
1,000
2%
Profile visits.
per month, compared to 9 months prior
29  
59  
0
15
30
45
60
68%
Page impressions.
per month, compared to 9 months prior
1,039  
3,341  
0
1,000
2,000
3,000
4,000
105%
Total engaged.
per month, compared to 9 months prior
 
39
1,194  
0
300
600
900
1,200
187%
Prior to our work
9 months after our work
The Problem.

Had established social media channels but was not consistent in posting.

Time poor.

Were keen to improve the quality of imagery used on social media to reflect their team and work.

Our Solution.

Implemented a social media strategy posting up to 3 times per week. A mixture of images and videos across the categories of social proof/success stories, inspiration, educational and entertaining.

Implemented reels into the social strategy. Reels have proven to be a success in reaching more people, increasing engagement and gaining more following.

Brand shoot to capture team photos and use of high quality images.

Lauren Laing

Client
Lauren Laing
industry
Real Estate Agent
Timeframe
12 months
social package
$850 p/m
Paid advertising
$350 p/m

Lauren is a successful real estate agent within The Property Collective brand.

I am so grateful for Sarah’s magic. I knew she was going to be good, but she exceeded all expectations. When we first met, she listened to my ideas and put together a beautiful strategy that matched my style. I love not having the pressure of posting, and I can just sit back and focus on my clients but at the same time we work collaboratively. I want to thank Sarah from the bottom of my heart.

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Prior to our work
12 months after our work
Followers.
total growth
511  
789  
0
200
400
600
800
42%
Profile visitors.
per month, compared to 12 months prior
 
321
321  
0
100
200
300
400
168%
Website clicks.
per month, compared to 12 months prior
 
0
12  
0
5
10
15
20
100%
Total reach.
per month, compared to 12 months prior
2,554  
13,500  
0
5,000
10,000
15,000
20,000
136%
Prior to our work
12 months after our work
Total likes.
total growth
 
0
424  
0
125
250
375
450
100%
Profile visits.
per month, compared to 12 months prior
 
0
380  
0
100
200
300
400
100%
Page impressions.
per month, compared to 12 months prior
 
0
199,528  
0
50,000
100,000
150,000
200,000
100%
Total engaged.
per month, compared to 12 months prior
 
0
12,133  
0
5,000
10,000
15,000
20,000
100%
Prior to our work
12 months after our work
The Problem.

Prior to engaging our services, Lauren was not using social media on a professional level.

Time and knowledge are pain points for many real estate agents.

Inconsistency and low value in posts.

Our Solution.

We have a built an engaged audience, increased brand awareness, improved the overall online presence.

Achieved higher reach and more leads through profile visits and website clicks.

With consistency, value and activity we have created a perception of success and reliability through social proof which has positioned Lauren as an expert agent that his audience would want to work with.

added service

Value after adding
paid advertising services

Obi Shadmaan

Client
Obi Shadmaan
industry
Real Estate Agent
Timeframe
1 month paid advertising
social package
$850 p/m
Paid advertising
$650 p/m

Obi is a successful real estate agent within The Property Collective brand.

With time being such a finite resource, having a kick-ass social media team in my corner has increased my social reach, as well as giving me more time to spend time on things that I love to do. 

Prior to our work
12 months after our work
Total likes.
total growth
497  
509  
0
150
300
450
600
2.4%
Profile visits.
per month, compared to one month prior
202  
319  
0
100
200
300
400
57%
Link clicks (paid advertising).
per month, compared to one month prior
 
1
394  
0
100
200
300
400
198%
Page impressions.
per month, compared to one month prior
193,000  
257,000  
0
75,000
150,000
225,000
300,000
33%
Total engaged.
per month, compared to one month prior
10,800  
12,900  
0
5,000
10,000
15,000
20,000
19%
Collective Club managed organic
With paid advertising investment
The Problem.

Prior to engaging our services, Obi was not using social media on a professional level.

Time and knowledge are pain points for many real estate agents.

Inconsistency and low value in posts.

Our Solution.

We have a built an engaged audience, increased brand awareness, improved the overall online presence.

Achieved higher reach and more leads through profile visits and website clicks.

With consistency, value and activity we have created a perception of success and reliability through social proof which has positioned Obi as an expert agent that his audience would want to work with.

Lauren Laing

Client
Lauren Laing
industry
Real Estate Agent
Timeframe
1 month paid advertising
social package
$850 p/m
Paid advertising
$350 p/m

Lauren is a successful real estate agent within The Property Collective brand.

Prior to our work
12 months after our work
Total likes.
total growth
413  
431  
0
150
300
450
600
4%
Profile visits.
per month, compared to one month prior
296  
417  
0
150
300
450
600
40%
Link clicks (paid advertising).
per month, compared to one month prior
 
1
364  
0
100
200
300
400
198%
Page impressions.
per month, compared to one month prior
126,000  
248,000  
0
75,000
150,000
225,000
300,000
96%
Total engaged.
per month, compared to one month prior
8,300  
11,900  
0
3,000
6,000
9,000
12,000
43%
Collective Club managed organic
With paid advertising investment
The Problem.

Prior to engaging our services, Lauren was not using social media on a professional level.

Time and knowledge are pain points for many real estate agents.

Inconsistency and low value in posts.

Our Solution.

We have a built an engaged audience, increased brand awareness, improved the overall online presence.

Achieved higher reach and more leads through profile visits and website clicks.

With consistency, value and activity we have created a perception of success and reliability through social proof which has positioned Lauren as an expert agent that her audience would want to work with.

Jacob Stanton

Client
Jacob Stanton
industry
Real Estate Agent
Timeframe
12 months paid advertising
social package
$850 p/m
Paid advertising
$350 p/m

Jacob is a successful real estate agent within The Property Collective brand.

It’s great knowing my social media is always planned out in in advance. It means I can focus on my clients and do what I do best. My social media always looks clean, fresh and professional with the help of our social media expert. I don’t have to worry about what I have to post next.

Prior to our work
12 months after our work
Total likes.
total growth
261  
398  
0
100
200
300
400
41%
Profile visits.
per month, compared to 12 months prior
56  
369  
0
100
200
300
400
147%
Link clicks (paid advertising).
per month, compared to 12 months prior
 
1
1,163  
0
300
600
900
1,200
199%
Page impressions.
per month, compared to 12 months prior
 
1,748
227,400  
0
75,000
150,000
225,000
300,000
196%
Total engaged.
per month, compared to 12 months prior
 
70
14,100  
0
5,000
10,000
15,000
20,000
198%
Collective Club managed organic
With paid advertising investment
The Problem.

Prior to engaging our services, Jacob was not using social media on a professional level.

Time and knowledge are pain points for many real estate agents.

Inconsistency and low value in posts.

Our Solution.

We have a built an engaged audience, increased brand awareness, improved the overall online presence.

Achieved higher reach and more leads through profile visits and website clicks.

With consistency, value and activity we have created a perception of success and reliability through social proof which has positioned Jacob as an expert agent that his audience would want to work with.

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